Atlanta, Ga.-based RIA French, Wolf and Farr (FWF) has absorbed the independent advisory firm Piedmont Asset Management.

The merger comes as FWF looks to strengthen its client services capabilities and position itself for continued growth. The addition of Piedmont Asset Management brings the firms’ total assets under management to $300 million.

Mark Stancil, the founder, sole partner and owner of Piedmont Asset Management, is retaining his clients from Piedmont and will be serving them as a partner under the FWF name.


“With Mark’s past success and portfolio management expertise, we believe this new partnership will expand FWF’s service capabilities and uphold our commitment to focused, sustainable growth for the long run,” said Mike Wolf, co-founder and partner of FWF.

Before founding Piedmont Asset Management, Stancil was Vice President and portfolio manager at Neuberger as well as SunTrust Banks and has more than 24 years of investment experience.

Piedmont Asset Management oversaw nearly $40 million in assets before the merger.

FWF was founded in 2006 by Atlanta natives Wes French, Mike Wolf and Dorsey Farr.