Atlanta-based RidgeWorth Investments today unveiled a new partnership with Mark Magnacca of Insight Development Group, to introduce the PHD Personal Branding Process to help advisors get a leg up on their competition.

In its whitepaper, You are Your Brand: The PHD Personal Branding Process RidgeWorth analyzes what a strong personal brand can do for a financial advisor practice and explains the elements needed to develop a successful advisor brand.

"According to Tiburon Strategic Advisors, there are over 300,000 financial advisors in the U.S. and the Labor Department projects that number will grow by 30% through 2018," stated Jim Stueve, president of RidgeWorth.

"Advisors will need to better differentiate themselves in such a crowded marketplace. At RidgeWorth, we strongly believe that a powerful personal brand can provide that competitive advantage and our PHD Personal Branding Process is the right solution."