Updated Sunday, April 20, 2014 as of 7:34 AM ET
- Bank Channel
Rural California Lenders Merge to Take On the Megabanks
by: Chris Cumming
Friday, January 24, 2014

TriCo Bancshares (TCBK) in Chico, Calif., wants to outperform the country's biggest banks in the rural communities it serves, and that means it has to think like a big bank.

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