In an increasingly connected world, word spreads quickly, especially on social media platforms.
“Perception is reality, and in social media, it’s amplified,” says Actiance social media expert Victor Gaxiola. “You don’t own your brand; your fans do. So it’s critical to listen closely to their perceptions and comments to ensure that what they think you are is close to what you want to be.”
Your brand is in the hands of those who use it and evangelize it; your job is to feed it, Gaxiola says.
When looking at your own digital presence, try to understand what your audience sees, says Michael Kitces, an advisor, blogger and major social media user. Check out more on this topic on his blog,
Type your name into Google to see what, if anything comes up about you or your firm, he says. “Then check back again after three months of using social media, and see if there’s an improvement.”
-
Opponents haven't stated publicly that they will file a lawsuit, but one will almost certainly challenge the Biden administration's expansion of the fiduciary duty.
Just now -
Few U.S. adults have done any estate planning. Even fewer have done so for their pets. Advisors can help them get started.
4h ago -
Fidelity launched a new hub aimed at helping advisors who said they're struggling to grow organically. The move comes as LPL Financial and BlackRock launched similar hubs this year.
5h ago -
Three advisory teams managing $10 billion in the San Francisco area are among an ongoing wave of departures from the biggest U.S. bank.
April 22 -
Experts say that busy entrepreneurs often miss incentives and advantages available to them. Financial advisors and tax professionals can give them a nudge.
April 22 -
The CEO of the RIA "roll-up" outfit thinks that ongoing industry consolidation doesn't necessarily mean all firms will start to look the same.
April 22