A new study estimates that only 16 % of small businesses in the United States are using social media sites to promote themselves.

The poll was commissioned by EMPLOYERS, a Reno, Nev.-based provider of workers’ compensation and small business insurance. While 52% of the 500 small businesses surveyed believe having a social media presence is important for companies, few are acting on it.

More interesting to insurers, 26% of respondents said they are likely to use social media channels to find information on workers’ compensation insurance. While the percentage is low, the estimated 29.7 million small businesses in the country represent a significant business opportunity for insurance providers to engage small businesses on social media platforms.

EMPLOYERS says the findings also illustrates that even though the majority of small businesses believe that having a social media presence is important, many are unaware of the valuable information available to them via social media channels as it relates to business insurance and other subjects relevant to running efficient, successful businesses.