Updated Wednesday, April 16, 2014 as of 3:04 PM ET
Practice - Retirement Planning
Advisors Take Note: Baby Boomers Rapidly Warming to Social Media
Tuesday, August 30, 2011

Financial advisors looking for new and more effective ways to interact with their Baby Boomer clients -- or find new ones -- should be inspired by a new Pew Research Center report that found social networking participation among this highly coveted group surged more than 60% in the past year.

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It's clear that older investors are becoming much more comfortable with social media. So what are you or your firm doing to capitalize on this trend to improve advisory services and grow your assets under management?


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