Putting out content is the first part of the equation. Next up: Getting it shared.
“The first rule to getting your online audience to share your message is to ensure that your messages are valuable,” says Maggie Crowley, digital marketing coordinator of Advisor Websites. “As a financial professional, share your knowledge about a specific topic or offer templates or guides that will help your viewers solve a problem.”
Choose your content strategically, whether you’re offering free downloadable budgeting templates or daily investment insights.
“Content curation is a skill that requires the careful selection of information that will add value to an audience that is validated by their willingness to share it to their own networks,” says Victor Gaxiola, social media expert at Actiance.
To encourage your audience to share, make sure you enable sharing buttons and other social media tools right on your website. “[Make] it as easy as possible for users,” says Crowley. “Let your viewers share content from your blog or website by adding social share buttons.”