Professional women represent an immensely profitable opportunity for financial institutions, but the lifestyles of working and affluent women - whether married or single - call for a specialized approach to serving them.
Women accounted for 51% of all workers in high-paying management, professional and related occupations, according to a 2010 study by the U.S. Department of Labor. And they were projected to account for 51.2% of the increase in total labor force growth through 2018.
In addition, a third of working married women in the U.S. make more money than their husbands, a 2009 study by Boston Consulting Group found.
Yet when more than 12,000 women in 21 countries were surveyed about many aspects of their lives, women surprised Boston Consulting Group researchers by naming financial services as the industry with which they were most dissatisfied - and they added that they would be more than willing to switch to new providers that could serve them better.
If you are a female advisor, come build your skills and your network at the first of four Women Advisors Forums this year - to be held May 15 at the Metropolitan Club in New York. (Additional forums are planned later this year in Dallas, Chicago and Southern California.)
Each forum is geared toward helping you seize the enormous opportunities that exist right now for all pro-active women advisors.
At the upcoming events, you can meet and mingle with other top women advisors as well as experts in a variety of fields. Hear how the most successful women advisors have built their businesses to scale, and get concrete advice about leveraging social media, understanding global investment trends and segmenting your practice to attract the burgeoning ranks of women investors.
To join the Women Advisors Forum community, and for more details on this and other 2013 forums, visit womenadvisorforum.ning.com.
