The leading provider of software for 250,000 finance professionals, Emerging Information Systems, announced today that it expects to be acquired by Zywave, a provider of on-demand software for the insurance industry.

“Just like a house closing, this still needs to close and anything could happen,” said Denis Martineau, senior vice president of business development for Emerging Information Systems, “but we are very excited about this. We think it is going to be great for our clients.”

Based in Winnipeg, Manitoba, Emerging Information Systems (often called EISI), provides analysis and financial planning software, including flagship products NaviPlan and Profiles. Both help planners and other finance professionals improve the efficiency of their operations and increase client engagement. The company’s customers include 11 of the top 25 banks in North America, 17 of the top 25 brokers and seven of the top 10 largest life insurance companies in the U.S.

“We’re the largest in the field. We have highly rated platforms,” Martineau said. “Obviously Zywave sees (this acquisiton) as a way to grow.”

Serving a distinct yet similar market, Zywave, based in Milwaukee, says its products are used by more than 2,500 clients, accounting for 90% of the top 100 insurance agencies in the U.S. They enable insurers to manage their back office operations, compete for new business, and track and manage existing customers as well as customer prospects.

The companies released a joint statement today saying they “share a proud history of entrepreneurial roots, customer-centric operations, and unrivaled, first-to-market software products.”

“We admire EISI’s expertise and demonstrated ability to deliver and support tailored solutions that have made them the technology partner of choice in the financial advisory industry,” Bill Haack, Zywave founder and CEO, said. “We look forward to combining our capabilities to support our clients’ ever-evolving business needs.”

Mark Evans, the founder and CEO of EISI, said, “Zywave’s proven track record as a highly regarded innovator and commitment to advancing next-generation financial planning technology for advisors and their clients make it the ideal partner to build on EISI’s 20-year legacy.”

In the next month, after the deal closes, Martineau said, both companies will share more details about the acquisition.