Sep 19, 2012

What Does it Take to Provide Financial Advice to Pro Athletes?

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Targeting your financial planning services at a specific niche audience can be difficult. Targeting an audience accustomed to hitting 95 mph fastballs is even more difficult. Michael Conway of Conway Wealth Group said the biggest difference between working with c-suite executives and professional athletes is a shorter career time horizon creates increased pressure for clients (and their advisors.)