Craig Faulkner
CEOCraig Faulkner is the CEO of FMG Suite.
Craig Faulkner is the CEO of FMG Suite.
One tip: Stop focusing on gaining new followers.
Only 2% of clients refer someone because their adviser asked. Instead, word-of-mouth is the best strategy, and digital marketing is one way to get it.
The latest trends in marketing are ideal for financial advisors looking to grow their practice.
Don’t keep duplicating your efforts if they’re not paying dividends
Don’t keep duplicating your efforts if they’re not paying dividends
With a few simple tweaks to their strategy, planners can stop making flubs that can hurt their business — or even their personal brand.
Voices: Sometimes intimidating but valuable ways to boost referrals find new prospects and build stronger relationships with current clients.
Some client gifts never lose their value. Event tickets, investment books and personalized items can actually help build stronger relationships.
All the content you deploy should follow the prime objective of inbound marketing: Address the concerns of the potential client with valuable information. Here are some guidelines.
How to find and understand the three website metrics advisors should care about.