The Psychology Behind Irresistible WealthTech

4:45 p.m. - 5:25 p.m.
Why do consumers find some technologies irresistible? And how can you build those qualities into your customerfacing platforms? Barnaby Riedel Ph.D., psychologist and lead researcher at Riedel Strategy, offers research and a psychological explanation for why users adopt, obsess and even become addicted to certain technologies and not others. Tackling everything from fitness trackers to social media platforms and personal finance apps, Barnaby shows how an understanding of human motivation can inspire successful innovation in the wealth tech space.