Empowering advisors to service their clients

Appway Demo | In|Vest 2019

Founded:

2003

Company Website:

www.appway.com

Product Name:

Smart Client Update

Company or product description:

Appway guides the leading financial institutions, both big and small, as they build sustainable and scalable solutions that quickly adapt to changing conditions. Headquartered in Switzerland with offices around the globe, more than 225 institutions rely on Appway to improve internal efficiencies, engage customers across all channels, and keep ahead of regulations.

What makes your company or product great?

Our focus on helping you put the customer at the center of everything you do. When designing a digital offering, one of the first things you need to consider is how to ensure customer centricity throughout the entire client lifecycle. A 360-degree view of your customer should be the foundation. Then build from there. Appway’s Smart Client Update solution identifies material changes in clients’ lives and automatically triggers notifications and actions to boost advisors’ productivity. This unlocks additional value for clients, and increases revenue for organizations—all while smoothly executing the activities needed to comply with existing regulations. Increasingly demanding investors benefit from timely, hyper-personalized, and relevant interactions with you.

What key challenge does it solve?

Financial institutions need to identify predictable events—and anticipate unpredictable events—that lead to material changes in clients’ circumstances. In both cases, institutions must immediately assess the impact for the client, and suggest targeted, tailored options for them. Once approved by the client, institutions then need to execute these changes in a quick, streamlined, and regulatory compliant way. Our presentation demonstrates how to identify material changes and continuously re-evaluate the individual customer’s situation by leveraging AI and ML. Intelligent process automation orchestrates necessary activities, and all workflows—including approvals—are executed in a dynamic, fully-compliant, way. The “continuous onboarding” of clients throughout the entire client lifecycle is seamless.

What is your best success story?

LPL Financial developed a streamlined client lifecycle management solution for the firm’s 30,000 users. The solution, built with Appway, provides an end-to-end digital experience on LPL’s ClientWorks platform for financial advisors. More than nine system integrations with separate application services were completed, including with BETA, DocuSign, SmartyStreets, Documentum, and several proprietary systems. Users can easily search for open accounts and generate documents to send to investors. Information is actionable faster—anytime, anywhere, and on any device.