Kraleigh Woodford

Managing Director, Head of Digital Client Experience, UBS Wealth Management
Kraleigh Woodford
Kraleigh is the Head of Digital Client Experience for UBS's US Wealth Management business. She is responsible for defining the strategy for all client-facing digital offerings, focusing on how technology can enhance the client experience and deepen client/Financial Advisor relationships. In addition to ownership of all client platforms, Kraleigh launched and leads the Digital Lab and Factory, a co-located team of business and technology specialists, which leverages a design-thinking and agile-based framework to drive innovation that modernizes how client digital solutions are created and delivered.

As part of her innovation mandate, Kraleigh was responsible for leading UBS's partnership with SigFig and oversaw the design and development of UBS Advice Advantage, WM USA’s transformative digital investment advice platform. She simultaneously served as Head of Client Experience and Emerging Affluent Strategy for the UBS Wealth Advice Center, where she developed a new model for serving emerging affluent investors to drive the firm’s affluent client strategy.

During her 20+ year tenure at UBS, Kraleigh has held a wide variety of senior marketing and communications roles, shaping how we support Advisors, interact with clients and differentiate our firm in the marketplace. She has led Advisor and Solutions marketing, Client Experience, and Client and Internal Communications. Her time at UBS is also marked by a passion for mentorship and fostering talent within the organization.