Joe Steuter

Vice President, Marketing Communications, Carson Group
Joe Steuter
As the Vice President of Marketing Communication, Joe Steuter leads Carson Group’s public relations and strategic communication strategy and is responsible for the oversight of the firm’s brand reputation and visibility. Joe brings 15 years of marketing and brand consulting experience to financial services, most of which has been spent helping thousands of advisors across the country tell better stories, command attention, and connect in a more compelling way with their clients and prospects. Over the past decade, Joe’s leadership and innovative thinking have become a driving force behind Carson’s rise as a Barron’s Top 50 RIA and an Inc. 5000 fastest-growing private company. His marketing strategies and messaging advice have helped increase Carson’s AUM from $1B to $12B, while also helping build – and lead – a full-service marketing team that supports nearly 300 advisors who serve more than 30,000 families around the country.

Prior to joining Carson in 2010, Joe worked extensively in real estate and public relations, serving some of Silicon Valley’s most innovative SaaS companies. Throughout his career, he’s had the privilege to collaborate with high-profile celebrities and reputable media brands such as CNBC, FOX Business, Forbes, NBCUniversal, Reuters, Bloomberg, Kiplinger, The Wall Street Journal, NPR, and US News & World Report. His deep-seeded passion emanates from a core belief that words carry significant power, that a message can move someone, and that this long-lost art of molding an identity is perhaps one of the biggest competitive advantages in financial services.

Joe is an avid writer, award-winning campaign strategist, obsessive audiophile, fun-loving dad to two of the sweetest girls on the planet, and fills his free time flying out of the Midwest to catch the occasional wave on the West Coast.