Although 68% of asset managers have a social media strategy, that number should be far higher to meet consumer and financial intermediary interest, according to a new report from kasina. Only 34% have a budget dedicated to social media and 46% have firm management commitment to execute the strategy.

“Social media has fundamentally changed how buyers interact with brands,” said Lee Kowarski, a principal at kasina and sponsor of the report,.”Harnessing Social Media to Drive Business Results.”

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