E*Trade of Palo Alto, Calif., is now enabling its customers to contact customer service representatives live at its web site, three times a week, to ask detailed questions about online investing. E*Trade's goal is to create "an online community of empowered, self-directed investors," said Connie Dotson, senior vice president of service quality.
E*Trade's Reps Go Online
April 26, 1999, 1:00 a.m. EDT 1 Min Read