Exchange-traded funds are continuing to gain traction among Charles Schwab’s clients.ETF assets held by the firm’s clients climbed 34% in 2010, compared with 28% growth in the ETF industry overall, according to Schwab. The brokerage’s clients hold more than $111 billion in ETF assets.

ETFs are “still breaking through among retail investors,” according to Beth Flynn, vice president of ETF platform management for Schwab. Retail investors accounted for 37% of ETF assets at Schwab as of December, and their ETF assets grew 61% in 2010.

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