Posted By s.winks@SrConsultant.com Thursday, August 17 2017 at 7:18 PM Digitization makes anything code driven commercially viable at very low cost. Alexa makes most portfolio metrics very inexpensive but does not explain what actions a client should do accordingly, thus the value of the advisor. The stakes are rising for the broker's ability to render advice precisely when the brokerage/insurance industry is fighting the fiduciary duty of brokers which is counter to the best interests of the investing public. The market place (Alexa) has the answers if you listen. Posted By R. grambeau Wednesday, August 16 2017 at 6:45 PM 'Do advisors have to think about this becoming a bridge for Amazon...' ? Famous Last words: "They want to serve the financial services industry, yes. That doesn't mean they want to enter it as a competitor. When you are trying to reinvent space travel, who cares about retail banking?" Posted By FCB@NTRS.COM Wednesday, August 16 2017 at 12:19 PM So Alexa is not subject to the DOL fiduciary rule?