There’s no shortage of technology companies focused on delivering on the Web 2.0 promise. And there’s no shortage of effort from both the carrier and agent communities in embracing the technology.
This month, both
Farmers Insurance launched an e-reader portal for its agents to access sales and training resources regardless of the type of e-reader being used. Privately held brokerage HDH Group, implemented the ProspX enterprise search, a SaaS-driven social networking, and sales collaboration platform.
Further downstream, Allstate Insurance is hoping to generate new auto sales with a new driving-while-distracted message microsite designed to draw in sales prospects. Its FrienderBenders.com Web 2.0 site allows users to create their own virtual pile-up in four easy steps, “without having to file a claim!”
As reported in
One of the first carriers to make such an online push is Allstate. Having enhanced and revamped its motorcycle product line a few years back, the insurer wanted to market its new product. So, in addition to an advertising and public relations campaign, it rolled out the Allstate Garage microsite about a year ago with the intention of utilizing the Web as a means of engaging motorcyclists about their passion. The microsite is predicated on offering information centered on motorcyclists' passions, including the ability to plot rides, find mechanics and build and customize a virtual bike. Also included is insurer-specific information about finding an Allstate agent, a tutorial about motorcycle insurance and the ability to purchase a policy, among other options, the site is intended to be a one-stop-shop for enthusiasts.
Agents are also getting in the act.
It’s noted widely in the press that Web 2.0’s strengths are a force to be reckoned with. And the notion that this new, agile technology can streamline sales efforts across the distribution network is causing many carriers, brokers and agents to rethink the technology platforms associated with organic growth.