The "do it yourself" investor crowd is not exactly new. But now it has a newfound source of power. A new tool on the market from Motif Investing makes it easier than ever for individual investors to create their own ETF-like investment funds.
The timing is what makes this tool potentially troubling for established mutual fundand ETF companies. Combined with an overall mistrust of the financial industry and a general populist empowerment (social media, anyone?), it could become the next disruptive change.