11 Steps to a Better Social Media Strategy
June 24, 2013 4:57 PM
11 Steps to a Better Social Media Strategy
The recent notification from FINRA, that the regulator will spot-check social media communications of its members, underscores how crucial it is for firms to have a robust social media policy in place.
By creating a solid social media policy, putting technology controls in place and carefully training employees to be social, firms will not only develop a winning social media program, they will be ready for FINRAs spot checks, says Actiance social media and compliance expert Joanna Belbey.
Belbey says an effective social media policy requires that you think through the following issues.
Read More: FINRA Spot Checks Call for Social Planning
By creating a solid social media policy, putting technology controls in place and carefully training employees to be social, firms will not only develop a winning social media program, they will be ready for FINRAs spot checks, says Actiance social media and compliance expert Joanna Belbey.
Belbey says an effective social media policy requires that you think through the following issues.
Read More: FINRA Spot Checks Call for Social Planning
11 Steps to a Better Social Media Strategy
Integrate social media across multiple marketing efforts. Social media is much more effective when its a component of your marketing strategy, rather than a stand alone campaign.
11 Steps to a Better Social Media Strategy
Establish objectives. Setting goals is important for social as in any other company initiative.
11 Steps to a Better Social Media Strategy
Select which social networks are right for your firm. Different networks offer different opportunities. Review your goals and each network to determine which is right for you.
11 Steps to a Better Social Media Strategy
Avoid regulatory pitfalls by understanding and incorporating compliance and regulatory requirements of your industry into your written supervisory procedures.
11 Steps to a Better Social Media Strategy
Develop a pre-approved library of useful content your advisors can easily share to get started on social media.
11 Steps to a Better Social Media Strategy
Encourage complementing corporate content with an authentic voice, backed up with usage policies and technology.
11 Steps to a Better Social Media Strategy
Teach advisors how to build a network. Their connections have connections who know connections. Leverage all of them.
11 Steps to a Better Social Media Strategy
Integrate social media activities with corporate systems, such as CRM systems and third-party content providers, to make it easy for advisors to share content and management to track engagement.
11 Steps to a Better Social Media Strategy
Share successes with management. Social media needs to be acknowledged from the top down.
11 Steps to a Better Social Media Strategy
Analyze metrics to assess engagement and fine tune performance.
11 Steps to a Better Social Media Strategy
Adjust your social media program. Your market will change, and your social should as well.
Read More: FINRA Spot Checks Call for Social Planning
Read More: FINRA Spot Checks Call for Social Planning
