The internet is a crowded place for advisors; you need a clear digital marketing strategy to ensure that your voice is being heard over your competitors online. And, with limited capitalization and other resources particularly in terms of budget allocation for marketing, it’s vital for business owners to focus on cost-effective marketing channels to keep up with and pass the competition.
Staying on top of digital marketing trends successfully will not only keep you ahead of competition, but it will increase your brand’s visibility to your target audience and ultimately make a positive impact on the bottom line. Learn how to:
· Optimize your website for searchers, not just search engines.
· Current best practices for promoting via social media.
· Effective blogging strategies
· Putting it all together in a digital marketing strategy.