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Rob Whitaker

Rob Whitaker

Rob Whitaker is SVP and Group Publisher of SourceMedia’s Professional Services Division, overseeing the company’s flagship advisor and public accountant titles including Financial Planning, On Wall Street, Bank Investment Consultant and Accounting Today. In that role he is responsible for the strategic direction and continuous evolution of the brand’s content platform, including digital, social, print and live events.\nWith over 20 years in media and marketing, Rob has always been the driving force behind innovation. He launched one of the first paid subscription B2B media websites, AmericanBanker.com, in 1997, developed one of the first 24\/7 “virtual” environments for Accounting Today and has produced over 250 live events as SourceMedia’s Managing Director of Conferences, serving 20,000 attendees per year across the technology, banking and financial services sectors.\nRecently he has been the catalyst behind much of the company’s new research, video, social media and lead generation strategies and solutions. His philosophy is simple, “As media evolves, the focus must be on becoming connected brands, engaging with our readers to deliver content when, where and how they choose to consume it”.