A screenshot from a webinar last week held by the National Association of Personal Financial Advisors and led by Nate Hoskin, the founder of Lakewood, Colorado-based registered investment advisory firm Hoskin Capital and CEO of N2 Content Marketing, shows Hoskin's visualization of a digital marketing sales funnel for financial advisors.

With so many changes in how people communicate, the lead generation and conversion process seems daunting. But experts say RIAs have the opportunity to achieve big growth through sustained and focused investing.

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