While Salesforce.com and its cloud-based CRM solution is found at several financial giants, including Schwab, E*Trade and TD Ameritrade, Salesforce has had only limited success in wooing independent financial advisors to its platform, and trails category leader Redtail by a wide margin. Yet it would be a mistake to take Salesforce lightly - many factors could boost its relatively low market penetration in the next two to three years.
Although Salesforce has been slow to take off in the independent RIA space, it's clearly a leader in enterprise cloud computing, particularly in cloud-based CRM. The company has more than 100,000 customers who execute 36 billion transactions on the Salesforce cloud.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access