To better engage with clients, think of them as retail consumers. Before there is interest in a retail engagement, let alone a decision to buy, consumers must be attracted to the product or experience.
Help clients avoid the herd mentality that can lead to bubbles in the market — and the inevitable crashes. Here are some of the biggest examples of such behavior.
We’re hardwired for behavioral shortcomings, and can’t just choose not to fall victim to them. But advisers can find clever ways to help clients avoid or short-circuit these biases.