Third party marketers

Most banks and credit unions outsource their investment programs to third-party broker-dealers. Here's how they stack up.

Banks are lining up behind Capital One to launch robo platforms even as they gird for an initial hit to their brokerage business.

The large Los Angeles institution launched the program mid-April with one adviser and a program manager and is looking to add more advisers soon.

Company veteran LeAnn Rummel will step into the role of president of its bank business; Catherine Bonneau will remain as CEO.

The New Jersey bank moved its investment services program to Raymond James after a 14-year relationship with Essex Securities.

The firm's relatively modest-sized army of advisers is more productive than any of its competitors. In 2015, the average Raymond James adviser produced $387,733, beating Cetera, its closest rival, by more than $56,000.

The industrywide gain in fee income is a welcome development given the new fiduciary rule--see how firms are preparing for new regulations as well as new competition.

The fiduciary rule flips wealth management on its head, especially in the bank channel. Smaller books will be just one response at Cetera.

The adviser's job is about to get harder, and some old dogs are going to have to learn new tricks in order to survive.

The large Northwest Pacific institution abandoned its third-party broker-dealer for CUSO Financial Services.

These wealth management execs, among the best in the channel, oversee their teams in the midst of major industry changes brought on by technology, demographics and smaller branches.

CUSO and Infinex plan to not only lower minimums and adjust pricing on advisory accounts but also partner with digital advice providers in a bid to serve a wide range of customers.

In a surprise move on Wednesday, the company went public with its plans to prepare its advisors and financial institutions for the coming regulatory changes.

Fee business took hits from both the market and digital advice providers that caused banks to lower fees.

Industry observers hail the combination, noting that Infinex focuses on small banks while Essex deals with larger institutions.

The Spokane, Wash.-based credit union will look to CUSO to rebuild its investment program and integrate it into its core offerings and services.

Raymond James, Stifel, Baird and a dozen other "Main Street" firms are behind the newly created American Securities Association.

The community bank will be looking to Raymond James to help it grow its investment services program, which currently has nearly $100 million in AUM.

The virtual credit union was attracted to Cetera's "rep on demand" and other virtual advising services.

The Scranton, Pa.-based bank will look to LPL to help grow its wealth management business, which the bank has identified as a core strategy for 2016 and beyond.