Catherine Zhou is a Partner at PwC. She leads the Digital and Customer Practice for Financial Services. Catherine has over 15 years of experience in developing digital, mobile and social media� strategy, actionable insights, predictive customer analytics, unstructured data management, marketing and business intelligence, leveraging these capabilities to drive customer experience transformation, profitable customer acquisition and retention.� Catherine has worked with various industries including retail, communication and high tech, financial services, media and entertainment, utilities.She is the Co-author of �The Social Media Management Handbook�.Catherine is a frequent speaker at industry conferences, she chaired the Netfinance 2015 on Mobility and Innovation, she was the key note for ABA Marketing Conference in 2014 and chair the Internet Marketing Association Conference in 2012.
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