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Sarah Grotta

Sarah is Director of Debit Advisory Service at Mercator Advisory Group covering debit issuing in addition to bill pay, person-to-person solutions, ACH and other “pay now” products.Sarah’s professional credentials include over 20 years of broad payments and banking experience with a track record of new product innovation including market leading solutions, development of realistic new product business plans, product road maps, new product requirements and successful marketplace launches.Her experience includes senior leadership positions in a mix of large financial institutions and fast-paced startups including KeyBank, SunTrust, Springbok and DimpleDough in addition to managing her own consulting firm. Sarah’s responsibilities have included managing debit card and prepaid card lines of business, merchant services and ISO sponsorship portfolios. Sarah’s specific areas of strength include, long term product road map development, product assessment and market gap analysis, tactical business modeling and budgeting, development of go-to-market plans, and new product business requirement design.