Updated Wednesday, July 30, 2014 as of 1:05 AM ET
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Why Planners Should Care About Pinterest
Wednesday, February 19, 2014
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Partner Insights

For all financial planners into blogging, Pinterest’s new enhanced pin feature is something to get excited about.

Before, Pinterest was believed to be the social network to use only if you only had photographs, recipes and retail products to promote. Not anymore! With new “article” pins, Pinterest is now making an appeal to content creators and publishers.

ENHANCED PINS

In the past, Pinterest allowed users to add articles, but the pins would only include an image and link. Now, whenever an article is pinned, the critical information needed to help stories gain traction, such as a larger image, story headline, author name, description and source URL, are more prominently displayed. This distinct new look helps to capture the attention of potential readers while allowing the content shared to rise above the noise against other pins and receive the attention it deserves.

Here’s a look at the enhanced pins:

Pinterest has slowly begun rolling out this new feature to users with enhanced pins already appearing on the profiles of major publishers like The New Yorker and TIME Magazine. According to Pinterest, the enhanced pins will also begin appearing on mobile platforms. 

LEVERAGE ORIGINAL CONTENT

Now, whenever promoting original content on social media, remember to add Pinterest into the mix. Demonstrate thought leadership, both from a personal and business standpoint, by pinning the content you’ve created to a “must-read” board. With millions of users actively using the platform every day, adding Pinterest to your social media routine is an effective way to open the door to new readers and potential customers.

When searching for great reading material, make sure to check out what colleagues and influencers, such as Cathy Curtis of Curtis Financial Planning or Kristen Luke, head of Wealth Management Marketing, are doing on Pinterest. Their boards contain everything from marketing book suggestions for advisors, marketing techniques and financial news pieces.

Curtis does a great job promoting her expertise on women and money while also humanizing her brand by creating boards centered around her hobbies and interests. She also happens to have an "Excellent Reads" board.

And remember, the new enhanced pins aren’t just for business and marketing purposes. Why not take advantage of them personally? No matter where your passion lies, Pinterest makes it easy to “pin now, read later,” letting you save all of the articles that pique your interest to one board.

Caitlin Zucal is the marketing coordinator for RegEd.

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(3) Comments
Here is one credible social media option which you can utilise effectively to differentiate yourself from the crowd. However use it with care. Be sure your content is correct, complete and unbiased. You need to be active on the p-board. Include latest discussion points, dilemmas and topics of interest to maintain the buzz.
Posted by KIMMY B | Friday, February 21 2014 at 10:19AM ET
Procrastination!

2 years. It took me 2 years to officially send a Tweet............. after I signed up for Twitter.

3 Years. It took me about 3 years to start updating my LinkedIn page and start using LinkedIn after I created the account profile.

To be honest, I thought this Social Media 'thingy' was a fad. Procrastination was also part of my disease but Pinterest is being mentioned more and more by some powerful thought leaders in the RIA space.

Hopefully some (maybe many) Financial Advisors' who stumble upon Caitlin's article will take off the cloak of procrastination and give Pinterest a whirl.

............ my .02 cents.............

Posted by MARTY M | Saturday, February 22 2014 at 9:28AM ET
Pinterest is the most emerging social network. The unique outlook and the idea making it more attractive for the visitors. From last six months it has been seen that pinterest also gaining popularity in the Asian region too. On searching over the Google about ac's refrigerant leak fixing it's amazing to see that even pitersest finding the good positions in the search engines.
Posted by Matine j | Friday, May 16 2014 at 7:25AM ET
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