Scott Zimmer leads a team that shapes the way every customer interacts with one of the top banks in the United States. In this role, he's assembled all aspects of Design Thinking, UX Design and User Research onto a single, in-house team that can iterate, ship and win customer praise faster than ever. A Disney-bred marketer, Scott is consistently drawn to creating what's next. Scott led Bank Innovation at Ally Bank during its unprecedented launch, and national checking products at BofA. Before he was brave enough to aim at financial services disruption, Scott advised Silicon Valley clients as a consultant in The (Regis) McKenna Group's Mountain View offices and shaped several new resort brands as a brand manager for The Walt Disney Company in Orlando.
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