When Russell Weiss took over as marketing chief at the Davis Funds in 1994, he was joining a firm with a stellar performance record, consistent growth and a marketing approach from the Dark Ages.

"It would be safe to say we needed to better reinforce our message to the financial intermediaries," said Weiss. "And we needed to develop a better relationship with our existing client base."

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.