Bloomberg said Wednesday that it is nearly halfway through the rollout of a new version of its Launchpad software that supplies advanced data sharing, personalized news and content suggestion features to users of its information services.

The 2010 version of Launchpad allows traders and investors to share complete screens of news, graphs, ticker data and statistics instantly with other users, said Eugene Sorenson, global business manager for the product at Bloomberg's headquarters in New York. In the past, the product, which is a partner application that adds graphical and communications features to the basic Bloomberg service, only allowed instant sharing of individual windows or panes of data on a user's screen.

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