By and large, the people you encounter as a financial advisor want to be heard and understood. If you spend the majority of your time showing interest in them—their goals, their interests and their concerns—you will quickly start building the trust, loyalty and goodwill that is essential to landing clients and keeping them with you for decades.

Epictetus, a Greek philosopher, famously said, “We have two ears and one mouth so that we can listen twice as much as we speak.” That kernel of wisdom is one that all financial advisors should keep in mind whenever they strike up conversations with clients.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access