In the perpetual race to keep advisors well equipped, efficient and loyal, Cetera Financial Group has just launched a technology platform for its investment adviser representatives. 

Two of Cetera’s independently managed broker-dealers—Financial Network Investment Corp., and Multi-Financial Services Corp.—are testing the platform with a pilot group of advisors. Cetera, based in El Segundo, Calif., plans a fuller rollout in several months, the company announced on Tuesday.

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