While the staple of GivingCapital's business, donor-advised funds, are nothing new, they could be poised to give a dramatic boost to a mutual fund industry seeking new ways to raise assets.

The investments, designed for the purpose of donating to charity, have been around since 1969. But they seem new, said GivingCapital's co-founder Eric Lee Smith, because virtually no one knows about them.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.