If you took a look at the cover of Money Management Executive's Sept. 2 issue, you would see a story on Motif Investing, a do-it-yourself approach to portfolio construction based on social themes and causes that has people talking. You would read about how its then new tool called Build Your Own Motif has made it easier for investors to create their own ETF-like investment funds.

So far, some of the firm's investment themes range from Obamacare, designed to provide exposure to companies that may gain if the law rolls out as planned, weighted with pharmacy benefit managers (which started as a Twitter conversation) to 3-D printing. Others include corporations run by female executives (dubbed "No Glass Ceilings") to following the strategy of David Swensen, chief investment officer at Yale University ("Ivy League.")

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