Financial advisors accustomed to personalized interactions with companies outside of the asset management industry say they want those customized experiences from asset managers, but find few are providing them, according to a new report from kasina.

To differentiate their brands, Julia Binder, director of e-business research at kasina, suggests mutual fund and ETF providers should embrace the opportunities digital technology provides to capture the interest of advisors where they are online - on financial news and research sites - and link them back to their websites.

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