The ETF landscape is being shaped by providers who are battling over more competitive fees and new product launches.

Barry Fennell, a senior research analyst at Lipper, says new product launches early this year in response to investors seeking higher yielding funds in a low interest rate environment have aided some ETF providers. He points to the newly launched Pimco Diversified Income ETF and AdvisorShares YieldPro ETF as two examples that are capitalizing off this trend.

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