When Fifth Third found the kind of customer it wanted to reach for a novel marketing campaign, she wasn't filling spreadsheets or giving PowerPoint presentations. She was serving drinks in a comedy club in Chicago.
Gina Harrison, a recent graduate with a B.S. in kinesiology and health, learned of the casting call opportunity from a friend. She fit the description: "Male or Female, 23-28 years. A college graduate with a bachelor degree that has not found the career he/she studied for in college. They can currently have a job, but it is not their ideal job, nor related to what they want to do for a living."
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access