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Great-West Life & Annuityis in search of a new identity that it has charged its new chief marketing officer, Joe Greene, to map out. Greene accepted the newly created position at the company in March after having worked as senior vice president and director of marketing and strategic planning at Bernstein-Rein Advertising for three years.

A veteran of financial services marketing for more than 25 years, Greene has held senior management positions at American Century Investments, American Express, Chase Manhattan Bank, Dreyfus and OppenheimerFunds.

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