Advisors should be aware of big changes coming to all Facebook’s brand pages soon. On March 30, ready or not, all pages will be converted automatically to Facebook’s new Timeline format. Until then, firms can experiment with the new design before publishing the page, but the deadline is looming.

A feature that is new is the large cover image on each brand page that goes across the top. This one image might be the most important visual to tell your story.

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