A new mindset seems to be taking over at the leading fund companies: encouraging investors to make responsible investments, rather than chasing their assets by pushing imprudent investments, The Wall Street Journal reports.

Unlike the long-held tradition of promoting the latest-and-greatest fund, mutual fund companies appear to be launching less highflying funds and not promoting them aggressively.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.