Readers of technology magazines are now likely to find mutual fund ads interspersed with articles on relational databases and Internet protocol telephony.

In hopes of attracting technologically sophisticated investors, Investec Guinness Flight Global Asset Management of Pasadena, Calif., Kinetics Asset Management of New York and Munder Capital Management of Providence, R.I. have begun placing ads for their technology and Internet funds in high-tech magazines such as IDG's Industry Monitor, Business 2.0 and the recently-introduced Technology Investor.

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