Male bonding is all too familiar, particularly in the male-dominated investment business. But now a few mutual fund companies are going out on a limb with a little "female bonding" to reach a target market all too often misunderstood: Women.

JP Morgan/American Century Retirement Plan Services of Kansas City, Mo., administrator to 279 401(k) plans with a collective $35.7 billion in assets, will, for the first time this week, debut a women's investment workshop strictly to bond with and educate women plan participants. The company is particularly interested in women Baby Boomers who will be retiring within the next 10 years.

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