As a financial advisor, how do you develop trust with a prospective client and within your organization? We regularly survey our clients and ask: What is the most important thing that makes you stay with us? The most prevalent answer has been that they trust us to do the “right thing” for them. That covers a number of specifics, but the central theme continues to be trust.

In order to understand how to foster a strong bond of trust with clients, advisors need to dig deeper into the definition of trust and figure out what breaks trust down, what builds trust in individuals, how to increase your team’s trust-building skills and how to lead with so-called smart trust.

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