Impact investing is having a positive impact not only on the environment and other worthy causes, but on Wetherby Asset Management’s business.

“About one-third of our new business inquiries are coming from people who want this,” says Deb Wetherby, chief executive officer of the $3.5 billion San Francisco-based firm. “We’ve developed an expertise in impact investing and are attracting clients who want their portfolios to reflect their values in social and environmental change. For us, it’s a competitive advantage.”

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