Through a new business model for its reps, ING of London is now going after its 403(b) and 457 plan participants as potential financial planning clients. To financial planner Dan Candura, the 800-pound gorilla has been lifted from his back. As one of the financial advisers in ING's new Financial Horizons Advisory Program, Candura finally has more time to see clients and work on getting additional clients.

In its new business model for reps, ING is attempting to appeal to the middle market - more specifically, participants in the 457 plans and 403(b) plans it sponsors - as those who need financial planning services.

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