Lord Abbett has been there, done that, and is still doing it. With a track record spanning three quarters of a century, the firm launched its "Deja vu" print campaign at the end of last year to let people know that they've been around, are still around - and is a firm investors can continue to count on to chart a sound course through the markets far into the future.

"The market's been better, it's been worse, and these things happen," said Douglas Sieg, partner and director of marketing at Lord Abbett. "It's called Deja vu' to remind people of the historical perspective of the market and that we're in it for the long term."

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